Cultural Brand of Weifang International Kite Festival Ranks 1st in the Province

In recent years, cultural festivals have become an important form of public brand communication. Since 1984, Weifang International Kite Festival has been successfully held for 36 sessions and has become a beautiful business card in Weifang's economic and cultural development. The reporter recently learned that, in the assessment of the regional public brand communication research center of Qilu Evening News "One Point Think Tank", Weifang International Kite Festival ranked No. 1 in terms of news dissemination index, platform distribution effect value, reading click value and promotion value. The brand influence of Weifang International Kite Festival has grown stronger and stronger.

It is understood that the regional public brand communication research center of "One Point Think Tank" of Qilu Evening News adopted the "Brand Communication Power Index System" and selected 8 regional public brand cultural festivals as samples for power spread evaluation, such as Weifang International Kite Festival, Heze International Peony Cultural Tourism Festival, Binzhou Zhanhua Winter Jujube Festival, and Shandong Qixia Apple Art Festival, China (Rizhao) International Tea Expo, Yellow River Mouth Hairy Crab Fishing Festival, (Jinxiang) 2019 China Garlic Industry Expo, and Laiyang Pear Culture Festival. It aimed to explore effective means to enhance the news dissemination of public brand cultural festivals and help planners formulate the best dissemination plan.

In recent years, the Weifang International Kite Festival has always adhered to the purpose of linking the world with kites for economic and trade promotion and focusing on the theme of the Weifang International Kite Festival to spread kite culture and promote kite sports. With the goal of enhancing the spread of the international kite festival and increasing the popularity of the World Kite Capital, promote in an all-round way the investment environment of Weifang and city image and resource advantages, devote to building a brand display platform, carry out market-oriented operation, and realize the "chorus" of culture, sports, economy and trade. At the same time, through effective use of media potential and extensive publicity campaigns, the brand image of the World Kite Capital has been widely spread.