Weifang International Kite Festival Was Listed in China Top Ten Brand Festivals

On May 23, reporters learned from Weifang International Kite Festival Office that the 2nd Chinese Festival Innovation Forum and Chinese Brand Festival Award Ceremony 2011, jointly sponsored by the People`s Daily, People`s Daily Online and Chinese Festival Research Institute, was held in Beijing recently. Weifang International Kite Festival won the honorary title of ``China Top Ten Brand Festivals 2011``.

In the selection process, the Review Committee carefully evaluated the 612 shortlisted festivals of China and selected ``Chines Top Ten Brand Festivals 2011``, comprehensively based on the vote online, media opinions and investigation results. Reviewers all agreed that Weifang International Kite Festival has greatly carried forward the kite culture, improved the popularity and reputation of Weifang, and become the most valuable, representative, influential and cohesive brand festival of Weifang, with the highest specification, the longest history and the largest scale in China through the development for 28 sessions.