“CIMALP Cup” Weifang Kite Promotion Tour

I. Guiding Concept

In pursuance of The Scheme for the 30^th Weifang International Kite Festival issued by Weifang municipal Party committee and Weifang municipal government, with the policy of “going out” and the themes such as Weifang kite, local cultural arts and scenic spots, the uniquely decorated kite caravan will be drove into major cities and important tourist sights in China and a series of activities such as kite flying, photo exhibition of kite, folk handicrafts as well as scenic spots will be held to publicize Weifang, introduce corporate image and products of Weifang as well as promote the exchange and cooperation in culture and tourism.

II. Organizer: Weifang Municipal People’s Government

III. Undertaker: Weifang International Kite Festival Office, Weifang Tourism Bureau, Weifang Cultural Affairs Bureau, Weifang Daily, Weifang Evening Post, Weifang TV Station, Weifang Arts and Crafts Research Institute.

IV. Date and Time:

Since the day of March 20, 2013, the activity lasting for 30 days in three separating periods.

V. The Cities to Visit and the Schedule

The tour route is : Weifang-Tianjin-Dalian-Beijing-Shijiazhuang-Taiyuan-Zhengzhou-Xi’an-Wuhan-Guangzhou-Nanchang-Fuzhou-Hangzhou-Shanghai-Nanjing-Ji’nan-Weifang. This tour route concerned 15 cities with a distance of 40,000 kilometers.

After the arrival of tour cities, activities will be carried out as followings:

1.Communicate and interact with local kite institutes as well as administrations of publicity, culture and tourism.

2.Convene local media conference, publicize Weifang International Kite Festival and corporations related to kite, and introduce the culture of Weifang, tourism as well as comfortable environment suitable for both living and commercial operating.

3.Exhibit pictures of all sorts of kites, cultures, tourist spots and art handicrafts.

4.Kite flying performance.

5.Display live demonstration of how to make kites and Spring Festival pictures. Sendout relevant publicity materials and Weifang kites.